Build an inbound lead
gen engine

Inbound leads are two times more likely to convert. They also cost 61% less to acquire; the ROI is obvious.

We help organizations capitalize on this by creating and implementing a keyword strategy that follows customers along their journey, and aligns with their brand’s purpose and business goals. The result: boosted brand recall and revenue generation in the long run. 

Rank for qualifying
keywords  

The top three search results on google capture 75% of the traffic; only 9.47% click through to the page two.

The obvious implication? You need to rank to generate new business. The nuance? You need to rank for the ‘right’ set of keywords; the ones your ideal customers are most likely use. By mapping customer personas to their intent and search behavior, we bring traffic that is more likely to convert to your website. 

Nail bottom-of-the-funnel
SEO  

Are your website/pillar pages being found by the ‘right’ people at the ‘right’ stage of their buying journey?

Search intent evolves as customers approach the decision-making phase. By identifying the right set of bottom-of-the-funnel (BOFU) keywords we help you drive demand, now and in the future. 

Track everything but
optimize what matters  

From the efforts you have underway to your competitors’ strategies, we track and monitor it all.

Our proprietary suite of research and reporting tools are designed and developed to help you assign revenue dollars to your organic efforts. The same suite of tools also provides all the data-based insights needed to optimize performance and uncover new revenue pipelines. 

Prioritize keywords
by intent 

What challenges are your customers trying to solve, and what are they
searching for?

By focusing on prioritizing keywords, we help you attract your customer's attention at every stage of their buying journey. Think of it as receiving an invitation instead of having to crash the party. 

Create content that attracts,
educates & converts  

The right keywords capture attention. But you need the right content to retain their attention and convert.

By mapping your content strategy to intent-driven keywords and analyzing current ranking results, we isolate what’s resonating with your audience and help you do one better. To take this a step further, we also pay careful attention to on-page SEO that further boosts ranking. 

Build Domain Authority  

Keywords and content are the elements of your strategy that are entirely within your control. Domain Authority on the other hand is a little bit more relative.

We help you move the needle here by building relevant and high-quality backlinks. The outcome: an improved chance of ranking among the top 5
search results.