Conversion Rate Optimization Agency Services Toronto 

TRACKING

“You can't improve what you don't measure.”  

Our first step before making any improvements to the website or the user journey is to discuss the main business objectives and set up trackable metrics for all key performance indicators (KPIs). The tools and methods we used for this:

• Google Analytics (GTM/GA/GA4)
• Goal and event setup
• Form funnel and field tracking setup
• Heatmapping and session recording
• Custom dashboard reporting

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There is a list of web fundamentals that are known to directly impact conversion rate. Our team will conduct in-depth analysis of the following items to ensure that they are following best practices and provide recommendations for improvement:

• Core Web Vitals
• Information Architecture
• UX/UI best practices
• CTAs and forms
• Image optimization
• Accessibility
• User behaviour

With tracking set up complete and web fundamentals followed, it's time for testing. Our team will pick a few existing landing pages or create new ones if necessary. These landing pages will be designed for a specific user persona and one marketing channel to maintain traffic consistency and ensure reliable results. This process includes the following steps:

• Creating custom landing pages using Unbounce and Google Optimize
• Conducting A/B testing, including multi-page and multi-variant testing
• Testing first impressions and preferences
• Conducting persuasion-based testing

Our CRO Approach:

Stop Throwing Money Away on Unconverting Traffic!

Gain more customers and produce more revenue from existing traffic.

As traffic and customer acquisition costs continue to rise across marketing channels, businesses must find ways to optimize their marketing budget and improve their return on investment. For example, Google Ads costs have increased tenfold over the past decade. Some businesses are able to pass these costs on to customers, but others are seeing their profits erode. Smart marketers are focusing on conversion rate optimization (CRO) to improve the user journey and increase profit margins or at least remain competitive in the marketplace.

Does your website need CRO?

Even with a well-designed website, there may be room for improvement. Use the following list of questions to assess your situation. The more "no" answers you have, the more you may benefit from a conversion rate optimization service. 

• Do you have tracking tools like Google Analytics, Google Search Console, or other tracking pixels installed on your website? 
• Do you track offline channels like email marketing using custom tags like UTM tags?
• Do you have offline tracking set up (a lead generation website should connect closed sales to website visits in tools like Google Analytics)?
• Do you have a funnel set up in Google Analytics? 
• Do you customize content based on the marketing channel, or do you send all your traffic to the home page?
• Do you monitor user behavior using tools like Clarity or Hotjar?
• Do you run customer feedback surveys on your website? Do you run A/B tests on a regular basis using tools like Google Optimize? 
• Do you keep a history of user behaviour metrics like conversion rate, bounce rate, and click-through rate, and make adjustments when these numbers decline?

If you said “No” even once, you’re leaving money on the table. And if you had 3 or more “No’s” then it's probably a lot. Find out how much money you are leaving on the table with our CRO Calculator.

ANALYZING

TESTING

Choose your Plan

Start Increasing Your Conversion Rate Today

• Gain more customers and produce more revenue from existing traffic.
• Track, analyze, and test your website to keep it optimized for your audience.
• Give the best value to your audience and increase conversions using top-notch resources.

Even with a well-designed website, there may be room for improvement. Use the following list of questions to assess your situation. The more "no" answers you have, the more you may benefit from a conversion rate optimization service. 

If you said “No” even once, you’re leaving money on the table. And if you had 3 or more “No’s” then it's probably a lot. Find out how much money you are leaving on the table with our CRO Calculator.